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News: May 16, 2012View all >

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CMO Insider

Need to Know

The Marketing ‘Skin’ Game

According to Ty Kiisel, manager of social outreach for AtTask, and a 25-year marketing veteran, “one of the biggest challenges we face as marketing leaders is creating an atmosphere in which everyone is engaged and feels a sense of project ownership.” There’s nothing new, really, about the concept of ownership leading to better outcomes, but how many marketing leaders really do it? Read More

InsightView all >

  • Making Brand Advertising Measurable Along The Last Mile (MediaPost) November 22, 2011
    There is no single remedy to address the attribution challenge for brand advertising, but there are steps marketers can take to make it both more measurable and more effective in moving people down the sales funnel.
  • How 5 Top Brands Crafted Their Social Media Voices (Mashable) November 22, 2011
    From Tory Burch to Esquire magazine, Mashable spoke with the figures behind some of the most compelling voices on Twitter, each of which has taken a different path to identifying and relaying the brand voice on social networks.
  • Building A Mobile App Is Not A Mobile Strategy (Harvard Business Review) November 22, 2011
    Building a mobile strategy is more than just having your own application. It means working with third-party mobile apps, mobile ad networks, and using offline marketing to drive further use in mobile.
  • How Social Technologies Are Extending The Organization (McKinsey Quarterly) November 22, 2011
    McKinsey's fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising financial performance.
  • 10 Strategic Benefits Of Google+ Brand Pages (iMedia Connection) November 22, 2011
    Google+ appears to be a social network, but is actually a representation of the evolution of user behavior tied to relevant content, search, discoverability, and connection.

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